Volume One

Booking software that tells your story

Find, understand, and create community for your customers

Customer UI

Designed to make people smile

This value guides everything we do. That's why Novel is clean, calm and effortless.

Reviews

Increase your Google rating so more customers choose you

Our smart review routing helps you improve the customer experience and increase bookings

01

Customer are asked to leave a review

First review page
02

Negative reviews are routed to your team

Second review page
03

Positive reviews are routed to Google

Third review page
Marketing

Custom emails that align with your brand

Build stronger relationships with emails that feel like yours.

Custom emails
Data

Data that enriches the customer experience

Thoughtful, personal, human. Get to know your customers with richer data.

Delight customers with personal experiences
You'll know if Sarah is vegan or prefers her steak medium before she arrives.
Measure your marketing ROI
Your latest Instagram advert generated 26 bookings in the past 7 days.
View all your data in one dashboard
One view to rule them all, or export your data into your preferred tool.
About us

We believe in building with you

By collaborating at every step, we create software that feels personal, inspires delight, and champions your brand - so you can focus on what truly matters: giving your guests a reason to smile.

01

Software should make people smile

But why smiles? It’s not a metric you can track, or a line item in a spreadsheet. But it forces us to focus on how our software feels. To prioritise the person behind the screen. To make people happier with our software.

02

Product always comes first

It’s more important to build a better product than grow a big sales team. We’ve been building software for over a decade. We know what not to do, so the product feels calm, clean and effortless. When it comes to product we’re obsessed.

03

Your brand matters more

The restaurant experience starts before a customer arrives, and continues long after they leave. Each click and every email are opportunities to make the experience more memorable for your customers.

04

Make remarkable easy

Being remarkable means doing something so genuine and compelling that customers can’t help but talk about it. With the right insights, we make it easy to build a bridge to genuine connection. To make every customer feel seen.

Pricing

Time is money, save both

Transparent pricing that’s all inclusive. Save up to R40k a year for each restaurant

Pro

1 month free trial
R450excl. VAT

Includes:

  • White-glove onboarding
  • Co-founder on WhatsApp
  • Unlimited bookings
  • Unlimited emails
  • Unlimited pre-payments and deposits
  • Smart review routing
  • Full data access
  • Timeline and calendar view
  • Customer level reporting
  • Reservation level reporting
  • Drag and drop floorplan
  • Open hours overrides
  • Queue and waitlists

Max

1 month free trial
R1450excl. VAT

Includes everything in Pro plus:

  • Full email customisation
  • Full Facebook Ads integration
  • Full Google Ads integration
  • Full POS integration