Reimagining restaurant bookings

Loved by 100+ leading brands and their guests

Stop renting your guests

Own and grow your direct demand on autopilot

  • Website
  • TikTok
  • Facebook
  • Instagram
  • Reserve with Google
  • WhatsApp
  • Inside Guide
  • Appetite
Booked through Website. Daniel MokoenaShowedR 200,00Party of 2Table T1
Booked through TikTok. Amara NaidooConfirmed-Party of 4Table R2
Booked through Facebook. James WhitfieldReservedR 300,00Party of 3Table T4
Booked through Instagram. Lerato KhumaloReserved-Party of 2Table T6
Booked through Reserve with Google. Anna BothaReservedR 400,00Party of 4Table R3
Booked through WhatsApp. Kai PillayReserved-Party of 3Table T2
Booked through Inside Guide. Sarah de VilliersReservedR 500,00Party of 5Table T3

Turn guests into advocates

Personalise the guest experience, send marketing to the right guests, and help them grow your Google rating

  • Build rich guest profiles

    We surface more data than you ever had before

    Emma Simon

    • Ordered Chenin Blanc, last three visits
    • Likes a window seat
  • Smart review requests

    Our customers get 2.3x more positive Google ratings and rank higher online

    Loved the food and the service.

    4.5

    Google
  • WhatsApp and email marketing

    Track how many bookings and how much spend you get from marketing campaigns

    0 bookings received

Every booking is a first impression

An intuitive and delightful booking experience with integrated events, experiences, priced items, and more

The Novel booking widget: a guest picking a table

Connected to your POS

Send and receive all your data with our integrations

Lightspeed K

Saturday night at 9pm

Get direct support from a founder. Fixed during service, not tomorrow

  1. Restaurant, Hi Jesse, the widget's not showing our Monday times for summer. Full house tonight and phones are going mad

  2. Novel, On it

  3. Novel, Opened your Monday bookings for summer

  4. Restaurant, I see the new times. Thanks!

  5. Novel, No problem, any time

Let’s grow together

Give direct input into new product features