Reimagining restaurant bookings
Loved by 100+ leading brands and their guests
Stop renting your guests
Own and grow your direct demand on autopilot
- Website
- TikTok
- Reserve with Google
- Inside Guide
- Appetite
Booked through Website. Daniel MokoenaShowedR 200,00Party of 2Table T1
Booked through TikTok. Amara NaidooConfirmed-Party of 4Table R2
Booked through Facebook. James WhitfieldReservedR 300,00Party of 3Table T4
Booked through Instagram. Lerato KhumaloReserved-Party of 2Table T6
Booked through Reserve with Google. Anna BothaReservedR 400,00Party of 4Table R3
Booked through WhatsApp. Kai PillayReserved-Party of 3Table T2
Booked through Inside Guide. Sarah de VilliersReservedR 500,00Party of 5Table T3
Turn guests into advocates
Personalise the guest experience, send marketing to the right guests, and help them grow your Google rating
Build rich guest profiles
We surface more data than you ever had before
Emma Simon
- Ordered Chenin Blanc, last three visits
- Likes a window seat
Smart review requests
Our customers get 2.3x more positive Google ratings and rank higher online
WhatsApp and email marketing
Track how many bookings and how much spend you get from marketing campaigns
Every booking is a first impression
An intuitive and delightful booking experience with integrated events, experiences, priced items, and more

Connected to your POS
Send and receive all your data with our integrations
Lightspeed K
Saturday night at 9pm
Get direct support from a founder. Fixed during service, not tomorrow
Let’s grow together
Give direct input into new product features
- Waiting lists, built into NovelGuests add themselves to the waiting list online for fully booked dates. When someone calls, you add them from the back office.
- Tables picked for you, in your seating orderWhen you add a booking in the back office, Novel now picks available tables that fit the party, following an order you set.
- Send the payment link to whoever is payingWhen you create a payment link, choose who receives it. It goes to the guest’s booking contact by default; add more recipients or send it somewhere else entirely.
- A page for every eventEach event now has its own booking page with its description, menus and links, and its own link to share.