See where your bookings come from

Add standard UTM tags (utm_source, utm_campaign and the rest) to your book.withnovel.com link, and each booking records the campaign that brought it.

You pay for posts, partners and ads without knowing which of them fill tables.

Give Instagram, a newsletter and a partner each their own tagged link, and see which one sends the bookings. It works on your book.withnovel.com page; the widget on your own website comes later.